Home Staging season is upon us!

Reasons to hire a professional to stage your home, and there are many:

If you plan to empty your property before putting it on the market, BEWARE!

Showing an unstaged, unfurnished house is a gamble. If a property is flawless, the all-important MLS photos will be okay. Not very interesting, but okay. An empty property requires buyers to have very good imaginations — and the time to bother visualizing how it might look. Professional home staging is essential to give you the best and quickest shot at selling your home advantageously.

The thing is, most homes are not flawless. When your home is empty, every little nick and dent shows. Putting an entirely empty house on the market magnifies any flaws it possesses. Suddenly, every imperfection, no matter how insignificant, is put in the spotlight. Perhaps an offer will be made, but the house’s imperfections are fresh in the buyer’s mind when they come up with a figure. And most likely, it will not be the figure you want or need.

IN NO WAY is staging your home duping prospective buyers! Every home has little things that aren’t quite perfect, but the home is still perfectly safe, livable, valuable and enjoyable. You are helping prospective owners when you show them that a queen-sized bed will fit the master bedroom; you are helping when you show them how great a sofa and loveseat work in the living room; you are helping when you show them it’s an eat-in kitchen. Make it easy for them to see how their things will look in your property.

Staging your home helps it sell faster and often for a better price. This is statistically supported. And there’s nothing sneaky about demonstrating how desirable the property would be to own, and showcasing its potential. That’s just a smart business approach. (Reprinted and modified  from the Real Estate Staging Association-Ottawa Chapter blog, article written by Nancy McPherson).

If you’re entering the real estate market, this is why you stage your home:

To get the best return on your investment. Staged homes are proven to help homeowners get a better price. Your home is the biggest investment of your life – let’s maximize its appeal to prospective buyers.
To sell your home faster. Staged homes are proven to be on the market for a shorter time before selling. Make that frustrating selling period as brief as possible, and get on with the rest of your life.
To be a successful competitor in the market. Staged homes are showcased to stand out from the competition and make a fabulous first impression, on-line and in person.

The goal is to bring in the most prospective buyers possible. If your MLS photos are enticing, you will get the traffic you want, and you will sell faster and for a better price. No one enjoys living in a house that’s for sale, or carrying the monthly costs after you’ve moved on to your new home. Shorten the wait — stage your home with Elegant Strategies!

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