As a stager committed to the belief that staging is essential, it can be frustrating to explain its value in an easily understood, easily expressed way. So I’ve spent time and effort, coming up with examples and metaphors to help the non-stager public embrace the concept. Because, in Ottawa, there’s still a lot of resistance to the idea of staging, whether we like it or not. I’m sure all stagers have their techniques to communicate effectively; here are a couple of things I’ve used successfully:
I’m at a room makeover client’s home and she asks, in passing, what’s the difference between decorating and staging. I look at her lovely living room. A large, round wooden coffee table, handsome and functional, occupies the center of the seating arrangement. It works with the décor. From a stager’s point of view, however, this solid mass of wood stops the eyes, making
the room less spacious and airy. It also dictates traffic flow in a specific way that suits the owner’s wish to maintain the expensive custom area rug in pristine condition. From this stager’s POV, the table would have to go. For decorating, the coffee table worked for this room and their usage. For staging, it did not. (For staging, the expensive area rug would also have to be stored). This example made sense to her.
Sometimes, I say that staging and decorating are opposite ends of the same continuum – both are intended to make a space welcoming and attractive. With effective staging, anyone who sees the space feels they would like to live there. With effective decorating, anyone feels they know the person who lives there.
And here’s my last attempt. I say that everyone believes in staging their home when they want to sell; it’s just a matter of degree. As soon as you decide you’d better take the recycling reminders off the fridge and put away some of the family photos, check that the light bulb in the stairwell works, and it’s time to toss all those magazines cluttering the family room, you’ve unconsciously embarked on staging your home. You just didn’t know it!
Now that you realize you DO recognize the power of staging, have a professional take your home to the finish line. Call or email today to book a staging consult with Nancy McPherson at Elegant Strategies for your home.